International Business Development

• Key concepts and scope of international business
• Globalization and its impact on business
• The 7Ps of Marketing
• Entry strategies into foreign markets
• Risks and challenges in international environments
• Overview of trade theories and economic integration
• Research methods in international business
• Sustainability & ESG in Business Development (linking early business decisions to environmental, social, and governance standards).
• Geopolitical Risks & Sanctions (How wars, trade restrictions, and political shifts influence expansion).

• Global market research and segmentation
• International product, pricing, and branding strategies
• Adapting marketing mix for foreign markets
• Digital marketing in cross-border contexts
• Cultural considerations in global marketing
• Case studies of international marketing success/failure
• Influencer Marketing and Social Media Localization across regions

• Cultural dimensions and business behavior
• Leading multicultural teams
• Communication across cultures
• Cultural intelligence and adaptation
• Conflict resolution in international contexts
• Virtual Team Management (remote, hybrid, AI-supported collaboration).
• Global leadership styles and ethics

• Export planning and documentation
• INCOTERMS and international logistics
• Customs regulations and compliance
• Trade finance instruments and risk mitigation
• Role of trade promotion organizations
• Building effective export strategies
• Digital Customs & Blockchain in Trade Documentation

• Legal framwork, sources of international migration law
• Nationality and statelessness, freedom of movement
• Migration by sea and air, human trafficking and smugling
• Asylum and refugee , global migraion institutions
• Climate Refugees and Environmental Migration (Emerging Legal Challenge )

• Foundations, origins and sources of environmental law
• International institutions and civil society
• Customary international law and general legal principles
• Technics and procedures of implementing enviromental law Sectoral and transectoral regulation
• Climate Change Litigation & Advisory Opinions (ICJ-International Court of Justice, ITLOS-International Tribunal for the Law of the Sea, and national
courts)

• Intersection of human rights law and criminal justice
• Fair trial standards and due process under international law
• Prohibition of torture and cruel, inhuman, or degrading treatment
• Rights of victims and access to justice
• Transnational Organized Crime (Palermo Convention, human trafficking, drug trade, corruption).
• Sanctions and Human Rights (impact of UN and Unilateral Sanctions on
populations).

• Introduction to international criminal law and its sources
• Core international crimes: genocide, war crimes, crimes against humanity, and aggression
• Individual criminal responsibility and modes of liability
• The role and jurisdiction of the International Criminal Court (ICC)
• Hybrid and AD HOC Courts
• Cooperation between states and international criminal tribunals

• Overview of international dispute resolution mechanisms
• Diplomatic means: negotiation, mediation, and good offices
• Legal means: arbitration and adjudication
• Investor–State Dispute Settlement (ISDS) – Investment Arbitrations
• Jurisdiction and functioning of international courts and tribunals (e.g., ICJ, PCA)
• Trade Disputes.
• Enforcement of international judgments and arbitral awards

• The evolution of the European Union: from the European Coal and Steel Community to the Lisbon Treaty
• Institutional framework: European Commission, European Parliament, European Council, and the Court of Justice of the European Union (CJEU)
• Sources of EU law: treaties, regulations, directives, and decisions
• Theories and stages of European integration (e.g., functionalism, federalism, intergovernmentalism)
• Legal instruments promoting integration: treaties, enlargement, and accession criteria
• Economic integration: the single market, customs union, and Economic and Monetary Union (EMU)