Digital Marketing

Passionate lifelong learner s will learn the meaning of digital marketing, the main online channels, customer behavior online, and how businesses use digital platforms to build awareness, trust, and sales.

Passionate lifelong learner s will learn how to plan social media content, choose suitable platforms, create engaging posts, use storytelling, and build a simple content calendar for a brand or organization.

Passionate lifelong learner s will learn the basics of SEO, paid ads, email marketing, landing pages, calls to action, and how to design a simple online campaign with clear objectives.

Passionate lifelong learner s will learn how to evaluate campaign performance using basic KPIs such as reach, engagement, clicks, conversion, cost per lead, and customer response, then improve campaigns based on results.